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“Pay it Forward”Benefit Raises $50,000 |
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FOR IMMEDIATE RELEASE Friday, July 13, 2001, St. John’s, NF – On Wednesday evening over 20 of Newfoundland’s finest entertainers raised the roof, and over $50,000, at Mile One Stadium in support of the efforts of the Canadian Red Cross to assist the103 residents of Rockcliffe Heights who lost nearly all of their material possessions in the apartment building fire last month. Nearly 4,500 people were on hand to witness a magical evening of great music, comedy and good will. “The whole event was incredible,” said Rhonda Kenney, Regional Director of the Canadian Red Cross in Newfoundland. “ St. John’s really came together to support the 45 families who have been affected by the fire. The Red Cross is very grateful to all of the people who put this event together and who donated their time and talent to make it such a success. We especially wish to thank Peter MacKenzie who was the driving force behind the “Pay It Forward” benefit.” “The funds raised, and more that we are expecting in the coming weeks, will assist us in meeting the immediate needs of these families,” said Kenney. “ Our team of staff and volunteers will work directly with the individuals to determine their needs and help them get back on their feet. Though we will not be able to take care of all of their needs, this donation will be of great help.” Event Organizer, Peter Mackenzie said the support for this benefit was overwhelming. “ This amount of money could not have been raised without the selfless contributions of many people and organizations,” stressed MacKenzie. “The City covered the rental of Mile One, Eastern Audio donated all the production, Music Stop threw in the stage gear, all the media promoted the event for free, 84 entertainers gave of their time and talent, countless others offered services and contributions, and nearly 4500 people came out to support the effort. It is because of this tremendous community effort that we decided the finale with all the musicians had to be The Ode to Newfoundland.” Cohen’s offers to collect furniture MacKenzie also noted that much more can be done to help as the money raised, though substantial, will not be enough to ensure all possessions are replaced. “I would guess that we raised about 10% of the value of the items that were destroyed by fire, smoke or water”, he said. “Those who wish to also contribute, please get in touch with The Red Cross or if you have excess furniture that is in good repair, call Cohen’s Home Furnishings who have kindly offered to pick up and store all furniture until these items can be delivered to the new homes of the residents.” The $50,000 presented at the end of the benefit only includes funds raised through ticket sales. Other contributions, such as those from Molson’s and Piper’s, which donated $5000 in gift certificates, will be tallied and announced in a few weeks. Other corporations are encouraged to embrace this effort by contacting the Red Cross. For Further
Information Contact: Rhonda Kenney at 758-8418 |
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